MY REPUTATION
“I had the great honor in working alongside Cynthia as an agency partner over a period of five years. Cynthia’s keen ability to approach product development through the lens of the consumer and identify innovation opportunities ahead of the curve is a skill that simply cannot be taught. That foresight, coupled with her natural ability to efficiently create a strategic roadmap, assemble the right team, and lead projects through from idea to launch is second to none. She understands the industry from all angles and channels and effortlessly connects the dots with ease. Cynthia’s passion for the business and leadership by example is contagious. She’s the kind of leader that you always want to give your all for because you know that she’s doing exactly the same.”
Kylie Barnett
Agency Owner
Raising the Bar Communications
"Cynthia was a member of my
the executive team for five years at Don and Son’s.
Her marketing leadership drove numerous new products. She refined and reshaped the current portfolio mix to be strategically focused and profitable. Cynthia is a creative force that thinks beyond the immediate using market insights, a strong intuition, and experience to develop a strategic plan to win. She was a strong leader across the organization, who inspired and led people behind her ideas and vision. Cynthia was instrumental in developing and launching our first ready-to-drink cocktail brand outside of our traditional wine space which has proven to reshape our company today. She rolls up her sleeves, and has the inherent skills to navigate in unknown territory, and succeed. She is the kind of partner you want on your team."
Omar Percich
CEO
Don and Son's Wine Company
"Cynthia and I worked together on several wine innovation projects while she was at TFE. Our roles may have been different, but we always had the same goal. Push creativity and customer engagement as much as possible. Many days we would sit in my office and brainstorm because an idea was unique and it deserved to be brought to life. Some of my best work was working on Rose pitches, a completely new revolutionary package for Target on Wine Cube, and of course our big win… California Roots is another Private Label success story for Target. There was always so much much respect between us, which is why the creativity shinned. She is a passionate person and grounded in reality!
Andrew Rice
Creative Director
Trinchero Family Estates
"Cynthia is one of the most talented and gifted Marketing professionals I've worked with in my 20+ years in the Wine & Spirits Industry. Her attention to detail and meticulous follow-up have proven to be first-class and essential for successful brand development and launches. She communicates with sales, production, finance, etc. with great precision and leads her team with the same energy and vigor. Portfolio Marketing Strategy is a major strength of Cynthia's and she has done a fabulous job fine-tuning our consumer and channel strategy across all brands."