ABOUT ME

It’s one thing to have a great idea or a great quality product, but it’s another thing to bring it to life.

And that’s where I come in.

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As a marketing leader in the wine and spirits industry, I have spent the past twenty years building and growing consumer brands with staying power. Brands with soul. Brands that connect with consumers on a deeper level. This is where I thrive. 

In the crowded and competitive wine and spirits market, building a successful roadmap requires an expert who is not only adept at navigating the inner workings of the research & development process, but someone who is experienced in interpreting the insights, building a strategic 360 plan, and understanding the bigger picture.

My experience in top-tier wine companies has spanned the gamut from family-owned entrepreneurial environments to global public companies. From creating and launching brands from the ground up to breathing new life into stagnant or under-performing brands, I have a proven track record of success across multiple wine and spirits styles, price points and audiences.

I am fluent in Spanish and a proud first-generation Latina that understands how to market to the Latinx demographic and beyond.

As a consultant, my mission is to help clients take their brand to the next level. I look forward to building something great together! Let’s chat!