THE WINS
BRAND + BUSINESS SUCCESS
SUCCESS IN INNOVATION
AND PRODUCT DEVELOPMENT
BRAND REPOSITIONINGS THAT DROVE SALES GROWTH
BRAND CREATOR AND BUILDER
LAUNCH 2019 - 2022
2017 -2022
2016-2022
LAUNCHED FLYBIRD READY-TO-DRINK MARGARITA- MADE IN MEXICO
Drove the inception and brand success of new category products that included, leading R&D formulation and finalization, brand conception, launch strategy, and a complete Omni channel marketing plan. The brand rose to second in the ready-to-drink wine category within 6 months of launch in 2020, delivering $4M in net revenue and garnering Hot Prospect Brand for 2 consecutive years 2020 and 2021.
Grew focus brands of a 1.2 million case wine brand portfolio, which successfully led to an average of 22% increase in sales volume per brand during 2017-2019.  Growth was driven by a new brand strategy and repositioning executed in a 360-marketing plan that focused on consumer and trade engagement, tied to a digital marketing PR plan that drove sales across multiple brands. Implemented a nonexisting social media presence for portfolio across multiple digital platforms.
With creative partners, led the creation and launch of a private-label wine brand for Target, one of the largest retailers in the US. The wine brand has proven to be a huge success, nearing half a million cases in annual sales volume and sold nationwide. I have developed over 20 private-label wine and ready-to-drink alcohol brands from trademark and formulation development through all product development phases delivering brand success on time and within budget to market.